Awkarin: The Numbers Behind the Madness

Ask any Indonesian Netizen of “awkarin”, We dare you! In the last few days this name has Indonesian netizens buzzing. Question is, what’s all the buzz about? To tell you that we’d have to go back to who this instant social media celebrity is.

Karin Novilda a.k.a awkarin is a nineteen year old girl best known for her vlogs on youtube. Although, she is also quite popular on ask.fm and instagram. Yes, she is indeed a social media celebrity or more specifically an instaceleb. What else is she best known for? Apparently this very nasty and rather shocking breakup with her teen boyfriend, Gaga. What’s shocking about it? Apparently her teen followers and other Indonesian netizens, view this couple as #RelationshipGoals. Well, there’s that viral  breakup vlog too.

Karin is quite the askceleb too. Her famous ask.fm account @awkarin has generated 3.740.483 likes over the last 12.017 answers she has posted. So, basically her ask.fm answers generate at least 1000 likes daily. Her instagram account also has quite the number of followers, 654k to be exact. Each picture she post on instagram would earn about 50.000 likes.

But what has people buzzing lately is her youtube account where she uploads her daily activities through her popular vlog. The lastest video she uploaded entitled “Gaga’s Birthday Surprise & My Confessions” already has 1.892.407 views along with 39k likes and counting. Why is the video a social media phenomenon in Indonesia? Let’s just say, the breakup scene in that video wasn’t pretty, in fact it was very “emotional” in some ways. Although, it was both bittersweet for the young social media celeb, as her video not only gained 17.844 dislikes, but at least she still has her 154.850 subscribers.

Herda is a guest writer for Sonar Platform, currently works at Kana as a resident social media analyst

About Herda Prabadipta 16 Articles
Herda is a guest writer for Sonar Platform, currently works at Kana as a resident social media analyst

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