This week campaign feature two activities from different brands that really get our attention to listen about them. One is from Permata Bank with #SayangUangnya and the other is Pocari Sweat #BorntoSweat.
#SayangUangnya is described as a new campaign from Permatabank with a sole purpose to encourage audience to be smarter in handling their finance on a daily basis. Assuming Permatabank as the main brand of these hashtag invites people to be part of “sayanguangnya” generation, wanting their audience to save or spending money wisely. Permatabank also offers some of tips that are very helpful for them relate to alot of people’s financial situations. Other than that, it actually encourage and persuades the audience to save their money in PermataBank by using Permata Tabungan Bebas. This campaign was also promoted by Radio stations in Jakarta that are in fact active on social media, such as Prambors Radio, 99.1 Delta FM Jakarta, & 101.8 Bahana FM Jakarta.
Different with PermataBank ‘s new campaign campaign stated above, Pocari Sweat launched their annual campaign this year. Pocari Sweat did it again with #BornToSweat that was assumed to have succeed last year. It’s a sport documentary where they invite four famous people, whether they are a celebrity or an athlete, to join marathon events both in Japan and Korea. This year, they decide to invite two athletes, Asma Bara & Agus Prayogo, and two celebrities being Dimas Seto & Melanie Putria. Their preparation was documented then uploaded on Pocari Sweat ‘s Youtube Account. Till today, they have five episodes relate to #BornToSweat.
According to Sonar’s radar, there were 1,224 posts tracked around the internet for the last 30 days relating to #BornToSweat. The brand received 3,908,896 total views on their Youtube when all five videos of the campaign were combined. The most watched episode is the 2nd episode with 887,282 views. They also held a fun trivia quiz on Facebook relatung to the video, this activity was able to attract their facebook fans, generating 258 shares and 278 comments.
Back to Permata’s campaign, we found 2,397 post relating to #sayanguangnya which was captured by Sonar during 28 Feb – 30 Mar 2017. Prambors Radio held a polling vote on twitter with the hashtag #sayanguangnya, asking their young followers what they spend most their money on during the weekends. The voting was able to attract 1,081 votes with 55% of the vote choosing meals or food being the biggest source of weekend spending. PermataBank also posted a video on Facebook which generated 3,984 views, around 1,300 likes, and 44 shares.
As you can see. these simple but effective campaigns turned out to be quite a hit to Netizen. When it comes to social media, especially when reaching out to a younger audience, it is safe to say that simple and relatable content are the way to go!