Pepsi ‘s Newest Ad Gets an Ice Cold Reaction on Social

Since the debut of the Kardashian family reality show and other endevours, Kendall Jenner influences a lot of people all around the world with her beauty and with her pots on social media, in which she’s been recognized as the it girl in a movement dubbed “The Instagirl Era” by Vogue magazine. Recently, She featured in the newest Pepsi ad in which during one of the controversial scenes in the ad, she acted as the one to break on a vague protest march by handing police officer a can of Pepsi. It seemed like a harmless scene, right? Confusing, but harmless. However. people pointed that the scene was exploiting the Black Lives Matter movement which happened just last year.

Kendall Jenner's Pepsi Ad

3EF3554C00000578-4381248-The_real_movement_Many_comparied_Kendall_s_action_to_that_of_pro-a-14_1491356715274

As you can see in the picture above that was shared by Netizen, the real scene that featured one of protesters have a similarity with kendall’s ad scene. The ad got banned and internet was buzzing with protest about it. Sonar captured around 195,653 buzz around internet regarding the topic “kendall jenner pepsi ad” from 5 – 11 April 2017. The ad that was uploaded by Kendall & Kylie ‘s official YouTube account has already viewed 7,916,387 times and gained 129,851 dislikes. Martin Luther King Jr’s daughter, Bernice King, also spoke out about the ad by tweeting “If only Daddy Would have known about the power of Pepsi.”

Bernice King's Pepsi Tweet

Many people gave rather sarcastic comments not only to Pepsi but also towards Kendall. Pepsi publicly apologized about the ad. However, Kendall has not responded on this issue just yet.

Pepsi's Public Apology on ads & Kendall Jenner

Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

About Sarah Putri 14 Articles
Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

Leave a Reply

Your email address will not be published.


*