Who would have thought that one of the worst things that could happen to an airline and its’ passengers is when it gets overbooked. We can’t tell you how other airlines would react, but we all know how United Airlines handled it. At first, they requested passengers to get up from their seat voluntary with a reasonable compensation. However, when no one got up that is when things got a little more dramatic, whereas you know a random passenger was forcefully removed and bumped out from the plane. This situation was the reality of last Sunday; it quickly went viral on social media although it was extremely unfortunate and even disturbing to watch for some of us.
According to courier-journal.com, United Airlines’ Flight 3411 from Chicago to Louisville was ready to take-off until the infamous announcement that they needed room on the overbooked plane to reposition their crew for another flight. Therefore, United requested four passengers to give up their seat voluntary and they will get compensation. Unfortunately, none of the passengers wanted to give up and United decided to do the hard way. In which, one of the passengers got to drag out rather harshly by force after he refused airplane security.
The incident was recorded & shared on social media and..yup, you guessed it! It immediately went viral around the world. The said a passenger was a 69-year-old doctor named David Dao who needed to see patients at a hospital. One of the posts regarding this incident received 169,934 retweets.
Up until today, the topic “United Airlines Flight 3411” has generated 136,330 total buzz. Sonar also captured at least 7,964 posts talking about the topic along with 3.301 article post, 38 Forum threads, 269 Facebook Post, 126,070 likes, 2,834 shares
One of news post from kompas.com entitled “Pria yang Diseret di Dalam Pesawat Gugat United Airlines” (Man Dragged from Plane Sues United Airlines) had about 6,597,132 original reach on Twitter. Meanwhile, on Facebook, there were 154 posts with 68,840 likes and 1,893 shares.
This incident was also featured in tv shows including Jimmy Kimmel Live and Ellen. On Jimmy Kimmel Live, they made a “fake” United Airlines ad which instantly generated 4,264,000 views on Youtube.
The incident caused quite a stir, to the point that Oscar Munoz, CEO of United Airlines, released a statement the day after the incident that they deeply apologise on this incident but Dr Dao decided to hire an attorney and fight them on it.
Dr Dao got treated from his injuries at a Chicago hospital while Munoz promised to review the airline’s passenger removal policy. We think it’s about time, don’t you?