Nowadays, social media always race to develop by providing a new platform which can be attracting thousands of users and at the end, there will be a strategy tailor-made to reach the target audience. Let’s figure out what are their capability that user tends to.
Instagram’s focus is on photos and videos, Twitter with sending a public message or info within 140 characters, and Facebook by helping them connect to other friends all over the world. It’s great because it allows for a broader reach across several channels but a challenge for the company to keep the consistency of its brand in the face of all different platforms.
Take a look some tips by @thisbekenny to help your brand be coherent on across platforms:
- Keep Your Look Consistent
The easiest way to explain is to make sure your brand or company profile on social media look the same in all platform such as profile picture, banner, and about us. It will make the brand presence to be familiar that customers know who you are in a minute.
- Know Yourself
Having a well-defined brand can be very difficult. So, make sure to know what your brand’s voice is. For example, IBM always shows their voice as calm and authoritative in every social media post. It will help you as marketers to create copy and content for social media. Also, it keeps the brand away from trying to jump unsuccessfully on certain trends that not fit for the brand.
- Know Your Audience
Do you remember United’s incident recently? The one that drew outrage by beating and dragging a passenger off the plane. One of their mistakes is when the CEO responding on Twitter and referred that incident as “re-accommodate customers.” In the end, it draws immediate ire and plummet their stock. If as brand know their audience in each platform, they’ll be able to create content that reaches each customer segment while still remaining fundamentally coherent to the brand identity.
- Use a Dashboard
Many companies have found very useful in using social media dashboard to help coordinate their overall social media strategy across platforms. Dashboards like Hootsuite and Sprout Social help to keep the brand presence centralise
By following this tips, your brand voice will be on the same track on every platform. As a brand, listen to what your audience buzzing around the internet is one of most important part in preparing the strategy. Therefore, find out what they buzzing about now here!