Performance reporting is an inevitable task for any business that takes social media marketing seriously. The key to creating effective social media reports is ensuring the data you present is appropriate and relevant for the audience at hand.
As team’s worked its tail off to meet and exceed KPI, they diligently tracked everything for reporting purposes. However, if the presentation is full of disorganised data, your boss and client will think that you don’t know what you’re doing. That’s why many marketers say that preparing and presenting a monthly report can bring similar stress as those college papers which counted 75% of overall grade.
JD Prater, Head of User Acquisition & Growth Adstage, share five key tips in building an effective report and facilitate productive conversation about social media strategy.
In the end, creating effective social media reports isn’t need to complicate but have to fill with important information and make it as a cohesive story. Client both internal and external will be able to understand what this is all about and ultimately earn your trust then authority. Also, providing additional data like social listening can be very useful to know what trends their audience tends to. Take your chance to find out what’s trending your audience talk about here!