Do you love eating potato chips? Well, maybe you also take a part of this campaign.
We would like to share our track on this campaign performance which done by Chitato with hashtag #ChitatoDoUsAFlavor.
In general, Chitato held a contest across digital platforms such as Instagram, Twitter, Facebook, WhatsApp, Line, E-mail, website, and SMS. A user only needs to submit the idea of new flavor they want Chitato have in future. The participant will get a chance to win Rp1.000.000 every day and the grand prize is Rp 500.000.000. We saw this activity as they want to engage with an audience which gives an insight on what trends their audience interest to nowadays.
Tracked by our volume checker, the hashtag #ChitatoDoUsAFlavor gains 15,364 buzz both from twitter and forum. One of their video relate to this activity, tracked from 5 – 15 May, gaining 217,720 views, 4.8k likes, 746 comments, and 54 shares. Their main post on Facebook which user engage in participating receive 23.467 comments, 12k likes, and 973 shares.
Overall, their activity really able to attract user engages and deliver the idea of new flavor. Assume they drive traffic to their own platform, there’s an insight where user still attracts to participate in some contest that easy to do but take part of their interest, in this cast relate to favorite food.