This week, we’re taking a look at the campaign from one of the biggest online forum in Indonesia, Kaskus. They took the opportunity from a concert event of a famous Korean band, CNBLUE. CNBLUE was live in concert on 15th July 2017 with the theme Between – Us. The concert ticket prices started from Rp1.500.000 till Rp2.800.000.
With ticket prices being quite expensive, Kaskus held a contest on Twitter giving a chance to win six free tickets to this concert. They invited people to share their favorite threads from Kaskus on Twitter by using the hashtag #KASKUSxCNBLUE. The contest ended on July 13th, 2017. The enthusiasm of BOICE (CNBLUE fandom) could clearly be seen from how they participate in the contest.
The buzz on this hashtag is quite big, in numbers that is 8,320 total buzz on this keyword alone. Tweets from Kaskus with this hashtag generated a high number of engagement. One of the tweet alone generated 107 Retweets and 69 Liked. Some BOICE also continued on the hashtag on Twitter to show how excited they were during the concert.
Although it only ran for a few days, this campaign showed that one moment can deliver a rather high number of engagement if reaching the right and specified target audience. In this case, it’s the fangirls and boys (BOICE). The power of a momentum and enthusiasm of your target is the key to the hype you’ll need for an online campaign.
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