4 Reasons Why Video will be the King of Content

Believe it or not, video content has officially claimed the throne in 2017 as the king of content. The proof can be seen in this volume statistics:

These statistics are just a few of many other data that can be used as proof. If it still doesn’t make you believe, here are four reasons that will make you agree on it:

  1. The Evolve of Our Attention Span
    Taken from The New York Times, a survey by Microsoft concluded that the average of human attention span had fallen from 12 seconds in the year 2000 to eight second in 2016. This means that we have shorter attention span than a goldfish. One of the factors is going mobile every time as it fed our need for information and distractions at any given moment. Krista Neher, a marketing industry influencer, shares that the human brain can process images up to 60,000 times faster than words. If we take a look at this classic quote, “An image is worth a thousand words.” and also Dr James McQuivey’s statement, “A minute of video is worth 1.8 million words.” Thus, people tend to spend more time watching online videos than consuming other types of content.
  2. Engaging and Shareable
    Have you ever wondered why videos like Ice Bucket Challenge or Eating Fire Noodle Challenge went viral instantly on YouTube? It’s because people instinctively want to share something that they consider it’s cool or interesting if shared with their friends in which the main concept on social networks are built-in. Hubspot has conducted a survey and the result is 79% of consumers said they prefer to know more about the product by watching a video than reading it. The video doesn’t only put brands in front of audiences but also help them tell a story.
  3. The Emergence of New Video Formats
    There were a lot of more interactive and immersive ways to make video content. Take an example of 360-degree video, live streaming, virtual reality, and Instagram stories (or Snapgram for Snapchat users). This means that the innovation of video format is still available as long as it possible to engage with the audience. However, please take a note that brand doesn’t need to adopt every video content trend. At least, try to do some “A-B testing” to find out what fits your brand and focus on that.
  4. The Increase of Video Marketing Budgets
    Did you know that 63% of marketers had planned to increase their video marketing spend in the coming year? It happens because video marketing has proven as an effective way to show a real marketing value. The proof comes from Hubspot’s 2017 Ultimate List of Marketing Statistics showing that the revenue of brand as video user was increasing 49% faster than non-video users.

Based on these four reasons, it points to the fact that video marketing will not be slowing down anytime soon but the innovation will continue to rise. Maybe someday there will be a video interacting with a live audience the same as on TV.

On our case, video becomes the part of the main thing for our clients to look after their consumers. This is why we provide a new feature that helps our users to learn what they think about their product on YouTube. Find out what’s new on the feature by simply clicking here!

Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

About Sarah Putri 71 Articles
Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

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