Since its introduction in 2005 by O’Relly Media, Big Data has been widely discussed for companies in recent years. The growing number of data followed by the increasing number of users of digital devices, especially mobile, became one of the triggers why its presence successfully penetrated into the ears of large companies.
In short, Big Data is a collection of data with a large number of characteristics, speed, and diversity, so it requires the ability to capture, process, store, manage, and analyze the data. What data is needed? According to the definition, Big Data is divided into 3V, Volume, Velocity, and Variety.
Big Data has left its traces for various industries, such as healthcare, retail, insurance, advertising, and telecommunications. As quoted from mix.co.id, Komang B. Aryasa, Head of Research & Big Data of Telkom, described the results of a survey containing 83% of executives considered a real-time data usage, 68% of them planned to increase data spending, and 56% of them would hire new employees for data-related positions.
For some of you who worked as a marketer definitely think whether your company needs to use Big Data or not. Well, these four reasons will ensure you and your company willing to invest in Big Data:
- Know Your Audience In-Depth
Most of the company still holds their ego that they know their audience very well but in the end, it’s nothing. Big Data can help companies in order to understand their customers’ choices better as well as to decide which products need improvement. Also, Big Data often shows what people actually do.
- Create New Products Based on People’s Reference
Having Big Data is not only capable of measuring the needs and satisfaction of customers but also creates new products or services that will bring the benefits of the business.
- Company’s Financial Performance Twice Better Than Before
Do you know that the use of analytical technology on Big Data has a chance to reduce the significant cost in terms of storage of large amounts of data? Actually, the answer is yes. Big Data analysis also helps companies to identify new possibilities that they might be able to manage. This is why Big Data is able to help company’s financial performance twice better.
- Reference for Decision Maker
Every decision that company choose will lead whether the success or failure of their business. Therefore, Big Data analysis is capable of giving a better option and quicker as they combine the ability to analyze various new data sources and it will help them to manage the upcoming marketing strategy effectively.
These four reasons absolutely can represent the answer to your question whether you need Big Data or not for the company. Honestly, you need to know what happens outside instead of focusing on the internal problem. This is why we always encourage companies to use our tools as they will be able to understand what’s going on between them and people.