Heroes’ Day Campaign: #HeroMasaKini VS #BaktiBUMNuntukVeteran

November 10th has always become a special day for Indonesian citizens. The day commemorates the 1945 Battle of Surabaya, in which pro-independence Indonesian soldiers and militia fought against British and Dutch troops as part of the Indonesian National Revolution. At that day, we celebrate it as Heroes’ Day.

Many organizations and brands take action this year to commemorate the fallen heroes. You might have read a lot of tweets using hashtags #BaktiBUMNuntukVeteran and #HeroMasaKini on November 10th. They were actually a part of a digital campaign held by the Ministry of State Owned Enterprise. But what is the difference between the two of them and which one generated more response from netizens?

The Most Viral Campaign During Heroes’ Day: #HeroMasaKini

The #HeroMasaKini and #BaktiBUMNuntukVeteran digital campaigns generated a total of 8,345 buzz during November 10th to 16th. However, #HeroMasaKini led the pack by dominating 64% of the buzz, making it the most viral campaign on Heroes’ Day. Our radar even captured the 14,978,415 viral reach!

FYI, #HeroMasaKini aimed to raise awareness about how there are many people around us that can actually be considered as heroes. These days, we might not have to engage in a war like our late heroes. We are facing different battles today, where some people fight harder than the rest of us. When you click the #HeroMasaKini hashtag on Twitter, you will find a long list of today’s Indonesian heroes whose fights have made this country a better place to live.

#BaktiBUMNuntukVeteran Generated More Posts

However, even though #HeroMasaKini gained more viral reach on social media, the #BaktiBUMNuntukVeteran actually generated more posts. If #HeroMasaKini had 1,310 posts, #BaktiBUMNuntukVeteran produced 1,723 posts. But, well, we only captured 1,323,989 viral reach from the #BaktiBUMNuntukVeteran campaign.

Just like #HeroMasaKini, #BaktiBUMNuntukVeteran also aimed to raise awareness of our local heroes. But, #BaktiBUMNuntukVeteran took us all the way back to our battle in the past. The campaign was initiated by PT Telkom Indonesia as a form of appreciation for Indonesian veteran heroes. You’ll meet a lot of veteran profiles when you click on that thoughtful hashtag.

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To sum it up, judging by the number of total buzz and viral reach, we’re confident to say that both digital campaigns were well received by the netizens during the Heroes’ Day. It’s nice to see it because it shows that our people still have a high awareness of the Indonesian local heroes. It’s important for us to keep honouring and appreciating our own heroes. The #HeroMasaKini and #BaktiBUMNuntukVeteran campaigns have given us great opportunity to do so.

Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

About Sarah Putri 87 Articles
Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

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