Big data has become a huge hit for the last few years, especially in the digital-based business industry. Companies like Uber, Go-Jek, Traveloka, and Tokopedia rely on the big data analytics to create a more targeted service and promo, thus able to deliver more personal messages to the customers.
But big data analytics are not only for business industry. Indonesian government could actually benefit from it, too. Big data analytics provide structured information that can be used to create a better policy, which hopefully will lead to a better society.
According to Marketeers, a research institution called Gartner predicts that the use of big data analytics will increase up to 70% in 2020. It’s because people have started being more aware of how big data plays a very significant role in the business and government sectors. But in what ways Indonesian government could benefit from big data analytics?
Helps Policy-Making Process
There are various ways in which Indonesian government could benefit from big data analytics. One of the most important benefits is to facilitate the policy-making process. A policy is created to make a country’s citizens have a better quality of life. In order to do that, the government cannot just throw ideas on the table. They need to know what really happens on the field. And this is where big data comes in handy.
Big data analytics is known for its roles in helping organizations harness their data and use it to identify new opportunities. That leads to smarter business moves, more efficient operations, higher profits, and hopefully happier customers. In this case, smarter business refers to smarter policy and happier customers refer to happier citizens. Big data allows the government to access the information needed in real-time. This way, the Indonesian government will be able to create a policy that is in line with what really happens in the society.
Moreover, Indonesia is known as a country that produces a great deal of social data each day. According to 2017 Digital Yearbook published by WeAreSocial and Hootsuite, Indonesia has 132.7 million internet users, of which almost 80% or about 106 million are active on social media. Quoted from Digital News Asia, Bambang Prodjonegoro as the Indonesian Minister of National Development Planning said that the government should be able to leverage on the data now or we will get left behind.
He believes that high-quality data can provide the right information for policy-makers to design, monitor, and evaluate policies. Thankfully, each government body has started to look at social data although it’s still in silos and project-based.
Ends the Data Disputes
Besides helping to create a better policy, big data analytics in the government can also help them end the data dispute. It’s not surprising to find huge gaps in the same data sets presented by two different government bodies in Indonesia. Last year, when the government wanted to conduct a pilot project on SatuData for fish carriers, the Ministry of Transport said that there are 15,000 ships. But when the team looked at data from the Ministry of Maritime and Fisheries, there were 640,000 ships.
According to Yanuar, Deputy Chief of Staff for Analysis and Oversight of Strategic Issues, that happens because there is no metadata available. Not to mention there is also lack of standardization in order to simplify measurements and monitoring.
Because of this, President Joko Widodo has instructed all government bodies to support the SatuData initiative. The initiative aims to have a level of standard compliance, accessibility, and availability of data in the government sector. This way, all data that comes from the public will be open and available in an open data format. The president also asked all the government bodies to have a more integrated, consolidated, and organized planning between sectors, regions, local, and central government.
Boosts Tourism Performance
In the tourism sector, the Indonesian government has created a Mobile Positioning Data (MPD) digital system to boost up the country’s tourism performance. Interestingly, the MPD digital system is operated by Indonesia’s central statistic agency of BPS by detecting the cellular phones used by visitors entering Indonesian territory from several gates. This includes the land borders with neighbouring countries. The MPD digital system is applied in big cities’ airports, 19 regencies, and 46 sub-districts. It has been operated since October 2016 and is scheduled to serve until 2019.
By using MPD digital system, the Indonesian government will get the data needed to improve the tourism performance. The Ministry of Tourism can break the data down into more specific information about the visitors, frequency of their visits, their length of stay, and even tour activity preferences during their stay in Indonesia.
Data provided from MPD digital system will also be very useful for tours and travel agencies in Indonesia. Interviewed by Xinhua.net, Head of ASITA (Association of Indonesian Tours & Travel Agencies) Asnawi Bahar said that the processed information resulted from the data will allow travel agents and hotels to prepare resources and proper accommodations for the visitors.
Early Detection of Food Price Anomalies
Indonesian government could also use big data for early detection of food price anomalies. Pulse Lab Jakarta, a flagship innovation initiative of the United Nations Secretary-General in big data, partnered with Bappenas and the World Food Programme to develop a statistical model to extract prices for four food commodities (beef, chicken, onion, and chili) in Indonesia from public discussion on Twitter.
The findings show that near real-time social media signals can function as a proxy for daily food price statistics as well as an early warning mechanism for price fluctuations. According to Pulse Lab Jakarta, this approach is very useful for citizens and other stakeholders alike, given that the official figures tend to be released to the public, and shared across government with some time lag.
In this digital era, becoming a data-driven government is a must-have trait for every government body. Indonesia actually has great data analysts and scientists working for the government. We look forward to seeing what Indonesian government has in store when it comes to big data analytics implementation.