Believe it or not. Instagram is more than just a photo and video-sharing networking platform. It is also a great marketing platform which you can use to help grow your business and brand. One very general, easy and common way to do it is to include hashtags along with your post. A study from Simply Measured shows that an Instagram post with at least one hashtag can drive 12.6% more engagement than a post with no hashtags.
In other words, hashtags are powerful.