Pokemon hunters at GBK Senayan
Pokemon hunters at GBK Senayan

Pokemon Hunters Find New Pokemon Hotspots, Brands Should Too!

The PokemonGO hype lives on! What’s great about this game app (other than the fact that we get to hunt pokemon in our back yard all day long of course) is that people are finally walking! Some say, it’s a fitness app in disguise. People in Indonesia are roaming the city in search of rare pokemon. Apparently, this pokemon hunt led a lot of people to  Gelora Bung Karno this weekend. On Sunday, July 17th 2016, the stadium was jam packed with pokemon hunters. Here’s a bit of insight, the stadium is the go to place if you want to find rare pokemon, lure modules and tons of local pokestops.

The news regarding the pokemon crowd at GBK quickly gained the interest of Netizens, earning a spot in the Facebook Trending list, at 2nd place. Sonar noted at least 1.196 comments consisting of both pros and cons from netizens.

Now, back to the fitness thing. Yes, people in Indonesia are finally walking out and about, but other than that are they really getting the exercise they need from this game? That alone could either be a pro or con. What do you think? Is PokemonGO the new sport?

Other relating news, based on the infographic shared by Sonar earlier this week, we also know that Monas was also filled with pokemon hunters last weekend. The people in Jakarta are literally following these cute little creatures wherever they go. So, is it the new form of fitness or could be a new potential mainstream marketing gimmick? Who do you think will use this PokemonGo craze first? Fitness brands or local businesses in hospitality, let’s say hotels?or restaurants? Starbucks, perhaps? We’ll just see where the pokemon will lure us.

Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

About Sarah Putri 148 Articles
Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

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