Netflix Launch Vertical Preview Feature on Mobile

Without Snapchat, there would be no Instagram Stories today. And of course, the vertical video on mobile apps wouldn’t be as popular as it is now. It’s so popular that Netflix decided to jump on the vertical bandwagon, too. This April, Netflix is bringing previews for movies and series to their mobile app. And guess what? it will be displayed as vertical videos.

Inspired by Instagram Stories?

According to Engadget, Netflix developed this feature to help make it faster and easier for users to find content on their smartphones. Once the feature is launched, you’ll see a new section named “Previews” when you open the Netflix mobile app. Each preview will last 30 seconds and you can access the content by tapping on the round icons on the app’s home screen—very similar to how Instagram Stories are formatted.

If you want to continue exploring other previews, all you have to do is swipe left through them. And if you like one of the previews, you can hit play right away and the app will automatically turn to landscape mode so that you can start watching.

Offering previews for hundreds of titles

When this new feature goes live in April, Netflix will debut up to 75 vertical previews for both licensed and original contents. But, according to Variety, Todd Yellin as the VP of this Product said that in the long run, the previews will be available for hundreds of titles. In order to pull off this feature, Netflix has been working with their video editing team in Los Angeles to custom-crop all these 30-second previews.

The preview feature has actually been a part of Netflix for years

If you’ve been watching Netflix on TV, you must know that a similar preview feature has been on the Netflix’s TV interface since years ago. But, this will be the first time the company will use a vertical video format within its’ mobile app.

However, it’s important to note that Netflix’s decision to launch a vertical preview feature on mobile is not merely because of the trend. Netflix said that around 20% of their viewings is on mobile devices, but on a monthly basis, over 50% of their members use their mobile devices to access the service.

Netflix’s effort to optimize its’ mobile app

Netflix shared the news about this new feature during the Netflix’s Lab Day, a two-day event to showcase some of its’ technology. During this event, Netflix also said that they have put a lot of investment in mobile. The mobile’s vertical video preview successfully passed the test they conducted. Besides this new feature, previously Netflix has also made a few improvements to its mobile app, including the launch of mobile downloads.

We’re quite excited about the vertical video previews on Netflix’s mobile app. It sure will enhance our experience when using the app. How about you? Are you excited about Netflix’s vertical video previews on the app? Let us know what you think!

Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

About Sarah Putri 130 Articles
Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

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