As we explained in our previous article about snacking, we found many topics and discussions that relate to snacking in general, such as diet, diet tips, weight gain complaints and even nostalgic feelings about childhood snacks. Now, we’ve decided to dig deeper into the world of snacks to find out the most popular snacks amongst netizens, specifically we wanted to find out which snack they mostly talk about on social.
Our finding shows that people tend to talk about the Tasty snacks more, rather the Healthy ones. As you can see, Twitter and Forum is just filled with temptation to break your month diet routine. The with the winning snack being the good old fashioned local guilty pleasure; Martabak. Yep, there were 670 post talking about Martabak. Yes, we mean out 8.092 post, in which 5k of these post consist of Twitter posts, 670 of them talked about Martabak, which is a delicious win for the Tasty snack. Meanwhile, there were also 197 Posts mentioning bananas for the opposite team. People are literally going bananas for the top choice in the healthy snack category. To find that Martabak is the front runner within the tasty snack group is surprising, but this goes to show that local audiences are different, in terms of preferences and habits. Therefore, when you market to a specific group of local consumers, your brand or company’s strategy has to fit in with their behavioral habits if you want to create a long lasting and relatable impression.
Finding out simple habits of your audience is important, even regarding something as simple as snacking habits and preferences. For example, if you’re in the Food&Beverage Industry, this kind of simple insight could give you a way in on your next product innovation or flavoring, and to connect with your consumers in a deeper level through their preferences. As the saying goes, a way to a man’s heart is through his stomach. In this case, it’s an effective way to get to anyone’s heart is through their stomach and through their snack cabinets.