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See The Numbers Behind The Hype of The Asian Games 2018 Torch Relay

The 18th Asian Games is right upon us. In just 2 days, the opening ceremony will be held at Gelora Bung Karno, with a lot of performers and a parade of the athletes. The event itself will start on August 18th until September 2nd, with at least 46 Countries competing against each other.

This year’s Asian Games is one of the most talked about local event even before it actually started, the buzz around it even grew immensely in the last two days due to The Torch Relay Asian Games 2018, the Torch lighting ceremony that marks the official start of The Asian Games 2018 across Indonesia, with 52 cities had visited, and when the torch has arrived yesterday morning, it did not just light up the sportsmanship spirit, but also brough the hype all over social media.

On Wednesday morning, social was exploding about the Torch Relay event, there were more than 9k posts about this event in just one day! There were 8497 posts on Twitter, 355 online news articles posted, 145 Instagram posts and 43 linked facebook posts. There were also 136 blog posts about this torch ceremony, all of which were from 4.640 authors. Yes, it’s safe to say Netizens were enthusiastic in expressing their excitements and frustrations over this legendary torch lighting and relay. The 9.179 posts that Sonar captured from social, generated about 10k engagement. We all know the official hashtag of The 2018 Asian Games (#AsianGames2018), but that was not the only hashtag that we found circulating the social scope. Our tool also captured a few other hashtags that were used quite often whenever Netizens posted about the Asian Games 2018 and of course the Torch Relay, the hashtags were;

#AG2018
#EnergyofAsia
#AsianGames
#18thAsianGames

There were many updates regarding the Torch relay and News portals even posted about the excitement and support coming from Netizens within the local side of social. However, there were also a lot of talk about the situation within the city during this event, such as the route changes, traffic and updates regarding available routes and ones that were not available during the Torch Relay and the rest of The Asian Games 2018.

So, what exactly are your thoughts regarding The Asian Games 2018? Better yet, what did you tweet about it?

Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

About Sarah Putri 124 Articles
Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

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