The Twitter Migration During #YouTubeDOWN Was Crazy! See Who Survived The Chaos.

It has only been about a little over a week since Instagram experienced some issues. Yes, Instagram went offline. Now, another one went down. We repeat, another platform down! Just a few days ago, YouTube’s server went down. People noticed the error rather quickly and started to suspect if Youtube was in fact “offline” after realizing that both YouTube’s mobile app and site shared the same problem. Late October 16th (or October 17th in local Indonesian time) marks the day of the 2018 YouTube Blackout as the site and app was down for over an hour. Of course, once again people migrated to Twitter to find out what is happening and to share their emotional distress as they couldn’t unwind or even start their day with uplifting or even funny video content. Seeing the reports and the many, many, many distress tweets, the YouTube team responded on Twitter pretty quickly to announce that they were working hard to get YouTube, YouTube TV and YouTube Music back up and running.

Now, we know that YouTube TV did experience some errors during this year’s World Cup, but a complete YouTube blackout as massive as this one is pretty rare, and that includes their server troubles earlier this year, in April. We never would have expected this to happen, especially when Google is involved in the platform, right?

As we already know, humor is one of the most effective way to get through hardship. We learnt this during the Instagram Down chaos. That is exactly what people did on Twitter during this YouTube blackout too. Bring on the memes!

Our tool captured over 4k, well, 4.032 posts on Twitter using the hashtag #YouTubeDOWN from Indonesia alone, generating 4.368 engagements and 8.400 buzz in total. Here some of the top tweets mentioning #YouTubeDOWN.

There was one brand in particular that actually turned the whole chaotic experience to their benefit. Ironically, it was a company that releases many many hit movies for all ages. One company that actually needs YouTube for their branding and releases. Yes, it was Disney, Disney Indonesia to be exact. Disney Indonesia’s official twitter account posted a humorous tweet regarding this incident, connecting this incident to their newest movie release, Wreck It Ralph 2!

Come to think of it, it could have been Ralph “wrecking” YouTube’s servers. However, it looks like Disney is strongly denying that theory. Oh well, at least they generated almost 2k engagements thanks to Ralph.

Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

About Sarah Putri 139 Articles
Sarah is a social media content writer for Sonar Platform, currently majoring in Public Relations at the London School of Public Relations, Jakarta

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