As influencers on such a large scale platform such as social media, it is vital to know how to optimize your social page or profile in order for people, brands, agencies or other organizations to find you on social and so these other parties are able to recognize your own self-brand. Here are a few important optimizations to focus on if you are on the path of becoming social media influencers.
A Clear, Interesting & Relevant Profile
Here’s an old but golden question you should be asking yourself; “What does your profile say about you?” and that includes your posts. Other than having your complete contact information on your business profile, make sure that when people land on your page, it gives a clear imagery and understand of who you are and what you represent in terms of your own self brand. Nowadays, brands and agencies are using digital tools to seek social media influencers, tools such as our very own Sonar Influencer that identify and lists influencers strategically based on categories. On that note, it is important to clearly state your very own category, choose keywords that represent your passion, and expertise, may it be travel, lifestyle, food, fashion, beauty and the like. Also, it is important to show a certain quality of credibility, as simple as switching to a business profile or striving for an authentic verification regarding your social media account and adding a human touch when it comes to communicating with your peers and followers.
Take a good look at your audience, your followers, as much as they are relying on you for suggestions, recommendations, and content, you are mostly relying on them for your credibility as well. Take the time to note down when your followers are mostly active? Is it during weekends? weekdays? at noon? or mostly in the mornings? Pay attention to which of your content generates the most engagements, what are they mostly interested in based on the comments. A lot of video bloggers still rely on subscriber comments to see what kind of vlogs they are requesting, which would be more interesting to see or try out.
One way to optimize your social profile and presence is to maintain discoverability. Yes, you need to get discovered! May that be by brands, or talent scouts, the main thing is, you need to get discovered to maintain sustained influence. The easiest way to do this is to use hashtags, the more relatable the hashtag the better, but there is a fine line between relatable and generic that can seem a little too desperate to generate likes or even retweets. It’s important to stay away from hashtags that straight out points to an actual engagement plead, such as #followfriday, #likeforlike. #followforfollow, #likeforfollow, etc. Try to create a hashtag that is unique to represent you and your self-brand or even your field of influence.
Speaking of discoverability. It helps if you post content of discovery, showcasing new sights, products, tips and tricks. People love to discover something new. If you are a travel blogger, post new sights and locations far from the usual tourist attractions, maybe a beautiful waterfall that no one has thought to go to or a beautiful town house somewhere along Notting Hill that makes for an Instagram-worthy picture. If you are a beauty influencer? Post new make-up or skin care hacks. Either way, posts of discovery can optimize your social page and your self-brand.