Instagram Stories have successfully reached 300 Million people/updates daily, and most of these instagrammers are curious and choose to view stories created by brands. So, in order to make your brands take full advantage of this opportunity your brand will need to get creative in the craft of a 30 second “story” telling. Below are five brands that showcase a range of amazed and impressed Stories to engage their audiences. Who are they? Let’s see!
Indonesia has around 60 million middle-class consumers with an average income of 4 million IDR per month. It is not surprising that as a result, fashion business players consider Indonesia a business field that is promising. But, will they all survive the tight competition? Let’s see..
People expect brands to respond to their inquiries and/or complaint within the first 4 hours. Meanwhile, by global standards, the average time of response for most brands is about 10 hours. You can see the gap there, right? Now, imagine that the complaint that a particular brand receives is from someone very influential on social media, and in a very public platform like their Twitter timeline or Instagram posts, and within the 6 hour gap there could be a lot of more negative posts and responses from others, adding up to this one single complaint. This can blow up into a disaster very quickly. Don’t let that happen!
When YouTube was down, the migration to Twitter was crazy. Check out the numbers behind the social apocalypse, and find out which brand actually benefited from #YouTubeDown. Here’s a hint, they might have did it with a little magic, pixie dust, and some help from someone who broke the internet.
Microsoft is said to be fascinated with tech companies that are emerging from Southeast Asia. Grab is a Singapore-based ride-hailing startup that has impressively expanded in just a short time in South East Asia. Even here in Indonesia, Grab is one of the biggest ride-hailing app. Recently, news broke out that major Tech giant, Microsoft will be investing in Grab
Here are the top local Influencers we gathered, using our Sonar Influencer tool, showing the numbers they generate on their social pages, such as average engagements, followers and the general rank of these sporty figures on Sonar Influencer
nd we all understand how bad it can be for brands if the internet disapproves of it. It can even reduce the profits on some brands, and of course you wouldn’t want it to happen, would you? So, what should you actually do to prepare for potential crisis or even handle the crisis at hand? Here are some helpful tips you could try.
When talking about fashion and beauty industry in social media, it’s hard not to mention Jovi Adhiguna Hunter and Sarah Ayu Hunter. Our new tool, Sonar Influencer has captured their social pages as one of the many Influential social figures, let’s take a closer look at the numbers behind their glamourous Instagram posts and projects as Influencers on social.