whether you are an Airline, Hospitality business, lifestyle Apps, Banks, or lifestyle events such as We The Fest, that is in touch or want to be included in the life of travellers we suggest making either of these adventurous ladies within the Sisterhood of Travelling Influencers as your travel guide and buddy. Take a look at the numbers behind their journey!
Curious to know which are the famous felines on social? That’s right, influential figures on social media are not limited to humans with disposable thumbs, fluffballs are getting their paws in the action too. So, if you are a brand that revolves around pets looking for the right influencer to promote your product or content, or perhaps you are just a cat enthusiast? Check out these fine felines
With so many topics and issues circulating in such a quick pace, it’s hard to keep track on them daily, and it’s even harder to focus on ones that matter across different social platforms. Well, we took the liberty in creating a solution. Sonar’s viral meter is designed to capture topics and issues that are circulating across five different digital platforms.
These days, it’s hard for you to find someone who doesn’t own at least one social media account. According to Business 2 Community, The number of worldwide social media users is calculated to grow from 2.1 billion last year to 2.5 billion by 2018. This fact certainly affects the marketing strategy used by entrepreneurs. Of course, the power of social media to market a business today is undeniable since there are up to 90% of young adults (18 to 29 years of age) use social media compared to just 35% of those over 65.
Instagram Stories have successfully reached 300 Million people/updates daily, and most of these instagrammers are curious and choose to view stories created by brands. So, in order to make your brands take full advantage of this opportunity your brand will need to get creative in the craft of a 30 second “story” telling. Below are five brands that showcase a range of amazed and impressed Stories to engage their audiences. Who are they? Let’s see!
Indonesia has around 60 million middle-class consumers with an average income of 4 million IDR per month. It is not surprising that as a result, fashion business players consider Indonesia a business field that is promising. But, will they all survive the tight competition? Let’s see..
People expect brands to respond to their inquiries and/or complaint within the first 4 hours. Meanwhile, by global standards, the average time of response for most brands is about 10 hours. You can see the gap there, right? Now, imagine that the complaint that a particular brand receives is from someone very influential on social media, and in a very public platform like their Twitter timeline or Instagram posts, and within the 6 hour gap there could be a lot of more negative posts and responses from others, adding up to this one single complaint. This can blow up into a disaster very quickly. Don’t let that happen!
When YouTube was down, the migration to Twitter was crazy. Check out the numbers behind the social apocalypse, and find out which brand actually benefited from #YouTubeDown. Here’s a hint, they might have did it with a little magic, pixie dust, and some help from someone who broke the internet.
Microsoft is said to be fascinated with tech companies that are emerging from Southeast Asia. Grab is a Singapore-based ride-hailing startup that has impressively expanded in just a short time in South East Asia. Even here in Indonesia, Grab is one of the biggest ride-hailing app. Recently, news broke out that major Tech giant, Microsoft will be investing in Grab