#FlashbackFriday: Look back on our pick of some of the most memorable social campaigns in Indonesia during 2017 & 2018

January 11, 2019 Sarah Putri 0

These days, it’s hard for you to find someone who doesn’t own at least one social media account. According to Business 2 Community, The number of worldwide social media users is calculated to grow from 2.1 billion last year to 2.5 billion by 2018. This fact certainly affects the marketing strategy used by entrepreneurs. Of course, the power of social media to market a business today is undeniable since there are up to 90% of young adults (18 to 29 years of age) use social media compared to just 35% of those over 65.

cr: marketing-interactive

Microsoft & Grab Announces Future Strategic Partnership

October 18, 2018 Sarah Putri 0

Microsoft is said to be fascinated with tech companies that are emerging from Southeast Asia. Grab is a Singapore-based ride-hailing startup that has impressively expanded in just a short time in South East Asia. Even here in Indonesia, Grab is one of the biggest ride-hailing app. Recently, news broke out that major Tech giant, Microsoft will be investing in Grab