These days, it’s hard for you to find someone who doesn’t own at least one social media account. According to Business 2 Community, The number of worldwide social media users is calculated to grow from 2.1 billion last year to 2.5 billion by 2018. This fact certainly affects the marketing strategy used by entrepreneurs. Of course, the power of social media to market a business today is undeniable since there are up to 90% of young adults (18 to 29 years of age) use social media compared to just 35% of those over 65.
Indonesia has around 60 million middle-class consumers with an average income of 4 million IDR per month. It is not surprising that as a result, fashion business players consider Indonesia a business field that is promising. But, will they all survive the tight competition? Let’s see..
When YouTube was down, the migration to Twitter was crazy. Check out the numbers behind the social apocalypse, and find out which brand actually benefited from #YouTubeDown. Here’s a hint, they might have did it with a little magic, pixie dust, and some help from someone who broke the internet.
Microsoft is said to be fascinated with tech companies that are emerging from Southeast Asia. Grab is a Singapore-based ride-hailing startup that has impressively expanded in just a short time in South East Asia. Even here in Indonesia, Grab is one of the biggest ride-hailing app. Recently, news broke out that major Tech giant, Microsoft will be investing in Grab