Instagram Stories have successfully reached 300 Million people/updates daily, and most of these instagrammers are curious and choose to view stories created by brands. So, in order to make your brands take full advantage of this opportunity your brand will need to get creative in the craft of a 30 second “story” telling. Below are five brands that showcase a range of amazed and impressed Stories to engage their audiences. Who are they? Let’s see!
People expect brands to respond to their inquiries and/or complaint within the first 4 hours. Meanwhile, by global standards, the average time of response for most brands is about 10 hours. You can see the gap there, right? Now, imagine that the complaint that a particular brand receives is from someone very influential on social media, and in a very public platform like their Twitter timeline or Instagram posts, and within the 6 hour gap there could be a lot of more negative posts and responses from others, adding up to this one single complaint. This can blow up into a disaster very quickly. Don’t let that happen!