It’s now clear that social media is not lacking emotional connection, since we can clearly see how vastly information and even emotional support can spread through social media. On August 5th 2018, a 7.0 earthquake hit North of Lombok, The Gili Islands, Mataram, and other areas within the West Nusa Tenggara (Nusa Tenggara Barat) province. The quake caused massive damages and left an emotional impression on Netizens.
With the Facebook data leak scandal still on the rise, people are now hopefully becoming more aware of their own privacy on the internet. However, quitting Facebook sometimes is just not the right answer since your friends, colleagues, and/or workmates are there, plus do you really want to sacrifice your social activities that much over a scare like this? We must not live in fear forever.
Believe it or not. Instagram is more than just a photo and video-sharing networking platform. It is also a great marketing platform which you can use to help grow your business and brand. One very general, easy and common way to do it is to include hashtags along with your post. A study from Simply Measured shows that an Instagram post with at least one hashtag can drive 12.6% more engagement than a post with no hashtags.
In other words, hashtags are powerful.
If you want people to know about your new startup, you need to create a branding strategy asap. A strong brand can help secure the position of your business in the market, in which will direct customers to your products and eventually establish their loyalty.