Indonesia has around 60 million middle-class consumers with an average income of 4 million IDR per month. It is not surprising that as a result, fashion business players consider Indonesia a business field that is promising. But, will they all survive the tight competition? Let’s see..
People expect brands to respond to their inquiries and/or complaint within the first 4 hours. Meanwhile, by global standards, the average time of response for most brands is about 10 hours. You can see the gap there, right? Now, imagine that the complaint that a particular brand receives is from someone very influential on social media, and in a very public platform like their Twitter timeline or Instagram posts, and within the 6 hour gap there could be a lot of more negative posts and responses from others, adding up to this one single complaint. This can blow up into a disaster very quickly. Don’t let that happen!
Meet the down-to-earth beauty Influencer breaking our local side of the internet and fancy bridal stereotypes along the way. See the numbers and effect her wedding has on Indonesian women through social media.
The first-ever-teaser for Jon Favreau’s live-action reimagining of the classic; Lion King, generated 224.6 million global views in the first 24 hours, placing the teaser trailer as the second most viewed debut trailer in history right after Infinity War. Today, the 2019 Lion King debut trailer has reached 52 Million views on YouTube alone. Not just on YouTube, This version of Lion King also created a lot of buzz on other social platforms, such as Twitter and Instagram. The trailer also seemed to confuse alot of Netizens, sparking a very detailed debate about the movie’s overall concept. See the numbers behind the madness!
When YouTube was down, the migration to Twitter was crazy. Check out the numbers behind the social apocalypse, and find out which brand actually benefited from #YouTubeDown. Here’s a hint, they might have did it with a little magic, pixie dust, and some help from someone who broke the internet.
https://twitter.com/ardatama417/statuses/1051313146428706816Earlier this week, there have been a bit of controversy surrounding, Indonesia’s ride-hailing startup, Go-jek. This startup has grown into Read More
Microsoft is said to be fascinated with tech companies that are emerging from Southeast Asia. Grab is a Singapore-based ride-hailing startup that has impressively expanded in just a short time in South East Asia. Even here in Indonesia, Grab is one of the biggest ride-hailing app. Recently, news broke out that major Tech giant, Microsoft will be investing in Grab
Are your consumers following you on social? Ever wondered why they decided to click that follow button? Or perhaps, you’re wondering why you’re suddenly losing followers? To deal with this, you will need to define the problem, and to define the problem, you need to know the reason behind the behavior or actions of your consumers, why people choose to follow or unfollow your brand on social media.